Leading Example Coaching

Top 5 Ways to Promote Your Website Offline
By, Corey Wells

We all know the importance of having a website for online marketing and lead generation. However, there are many ways you can promote your website offline as well. Many times these simple activities are overlooked. Don’t miss out on this important facet of promoting your business.
Here’s the top 5 ways to promote your website offline:

1. Add a topper to all your “For Sale” signs that includes your web address. This will will not only make your sellers happy by allowing them to see their home on the Internet, it will also direct drive-by traffic to your website, where you can display your services and your other listings.
2. Display your website and email address prominently on your business cards. Many potential clients will choose to check you out on the Internet before trusting you with their real estate transaction. Just be sure your site is prominently visible and sells your services well. If it doesn’t, then take the time to fix it!
3. Promote your website on your voicemail. When potential prospects leave you a voicemail, they should not only receive a friendly message that explains how you will return their call, but also a mention that directs them to your real estate marketing website were they can view your services and listings.
   
   When leaving a voicemail make sure to mention your website. When returning a call to a possible client and getting their voicemail, make the best of it by letting them know they can check out all your listings at your website.
4. Place your website in all your advertising. Always remember to display your real estate marketing website URL prominently whenever you place ads in magazines or newspapers. Keep in mind that this will be their first point of contact with you for many seller and buyers.
5. Create press releases. Newspaper press releases are another underutilized tool because most real estate agents don’t understand how to approach the press. Keep in mind that most reporters are always looking for stories to fill the gaps and chances are good your press release will be used. This is an especially effective tactic if you service small town areas. Editors are usually starving for material and many times your press release can end up as a feature story.

Displaying your domain name by using these real estate marketing methods will prompt potential prospects to take interest in your real estate business. There are many other offline marketing techniques you can employ to get your web address out in the public eye.

Corey Wells, is the founder of Leading Example Coaching which offers Real Estate Agent Coaching, Books, Audio, Scripts, Packages, Software & More.
Visit: Leading Example Coaching
This article was originally posted on LeadingExample.com/Blog

Using Scripts for Success!
by Corey Wells

One of the most difficult aspects of being a Real Estate agent is knowing what to say and when to say it. We all have that one or two questions we’re silently begging our client or prospect not to ask. Maybe it’s, We want to pay a lower commission or, We want to think it over or, We’re going to be interviewing two more agents before we decide to list. How many times have you been in a listing presentation and when it came time to sign the client asked a question that you didn’t have an immediate answer?

This is the reason scripts can be so valuable. Scripts help you maintain and build confidence by knowing what you’re going to do and say next.

So, why do most agents dislike scripts? The truth is an agent that dislikes scripts is probably using them everyday without even knowing it. We’re all creatures of habit and once we try something and it works, we tend to try it again. If you were to study any successful Real Estate agent you’d find them saying similar things on each and every interaction with clients and prospects, whether they knew it or not.

The challenge is some of the scripts you may be, unconsciously, using are not leading you to the results you desire. It’s important that you start to monitor what you say and when you say it. If you find yourself answering questions with a response that is not working, change it. Try to write down the different scenarios you encounter when prospecting, or during customer interactions, and a comfortable response to them.

Writing the scripts yourself is an important activity that will allow you to add your own personality and style. Make scripts that you feel comfortable saying and commitments you are happy with. It’s also important to not be attached to any script, feel free to continually tweak your scripts until they are working and you’re 100% comfortable with them.

Here’s some Good scripts to learn:

1. Prospecting
   1. Expired Listings
   2. FSBO’s
   3. Around Listings & Sales
   4. Farm Scripts
2. Selling
   1. Listing Presentation Scripts
   2. Closing Scripts
   3. Negotiating Scripts
   4. Offer Presentation Scripts
3. Objection Handling Scripts
   1. We want to think it over.
   2. We want you to lower your commission.
   3. We want to re-model before we put it on the market.
   4. We want to interview other agents.
   5. Expired: We’re going to take it off the market for now.
   6. FSBO: We want to save the commission.

Make sure your practice and memorize your scripts. The more your scripts become internalized and part of your natural conversation the easier it will be to truly listen to your clients and prospects. It is important to focus on the needs of your prospects and not be thinking about what you are going to say next. By doing this you’ll be in complete control of all your Real Estate conversations. Remember good sales people listen three times as much as they talk.

By Following scripts you can confidently approach your prospects and clients without the fear of what to say. In any given situation you’ll have an arsenal of answers at your disposal that are proven to be effective. Make sure you don’t miss this important step in the sales process.

Corey Wells
Leading Example Coaching