Top 5 Ways to Promote Your Website Offline
By, Corey Wells
We all know the importance of having a website for online marketing and lead generation. However, there are many ways you can promote your website offline as well. Many times these simple activities are overlooked. Don’t miss out on this important facet of promoting your business.
Here’s the top 5 ways to promote your website offline:
- Add a topper to all your “For Sale” signs that includes your web address. This will will not only make your sellers happy by allowing them to see their home on the Internet, it will also direct drive-by traffic to your website, where you can display your services and your other listings.
- Display your website and email address prominently on your business cards. Many potential clients will choose to check you out on the Internet before trusting you with their real estate transaction. Just be sure your site is prominently visible and sells your services well. If it doesn’t, then take the time to fix it!
- Promote your website on your voicemail. When potential prospects leave you a voicemail, they should not only receive a friendly message that explains how you will return their call, but also a mention that directs them to your real estate marketing website were they can view your services and listings.
When leaving a voicemail make sure to mention your website. When returning a call to a possible client and getting their voicemail, make the best of it by letting them know they can check out all your listings at your website. - Place your website in all your advertising. Always remember to display your real estate marketing website URL prominently whenever you place ads in magazines or newspapers. Keep in mind that this will be their first point of contact with you for many seller and buyers.
- Create press releases. Newspaper press releases are another underutilized tool because most real estate agents don’t understand how to approach the press. Keep in mind that most reporters are always looking for stories to fill the gaps and chances are good your press release will be used. This is an especially effective tactic if you service small town areas. Editors are usually starving for material and many times your press release can end up as a feature story.
Displaying your domain name by using these real estate marketing methods will prompt potential prospects to take interest in your real estate business. There are many other offline marketing techniques you can employ to get your web address out in the public eye.
Corey Wells, is the founder of Leading Example Coaching which offers Real Estate Agent Coaching, Books, Audio, Scripts, Packages, Software & More.
Visit: Leading Example Coaching
This article was originally posted on LeadingExample.com/Blog
